Ole Pappy

Selling Newspapers

One of the questions our reporter Scott Thoma asked me about was how we can make newspapers more appealing to our children. I asked 10 children if they read the Mascot. Two knew what it was ... a newspaper.

One told me somebody showed him his picture in the paper. The rest, well, they didn’t seem to have a clue. These were young kids, about eight years old — but they got me thinking about the newspapers role in attracting readers.

Now, during National Newspaper Week I began to think about it a lot. I used to take my newspapers into the classrooms and pass them out and try and make the content exciting for the kids. But I haven’t done that in years.

Today, television, the internet with all its social media sources are drawing people away from newspapers — especially young people. A sorry truth began to emerge. “You can put out the best newspaper in the world, but if you don’t tell anybody about it, likely it will die.”

I still believe newspapers are a valuable asset — especially in small communities. But we’ve got to start “selling” our product better.

Moose sighting

There have been a couple of moose sightings in the area these past couple of months. One apparently was north of Taunton. Then last week, the one above showed up on the Dean Noyes farm south of Minneota.

LAUGH A LITTLE: Daaaaa! Q. A prisoner is forced to go into one of three rooms, but he can choose which room. The first room is ablaze with fire. The second one is rigged with explosives that will go off as soon as he enters.

The third contains a pair of lions who haven’t eaten in years. Which room should he choose to survive? A. The third room — any lions who hadn’t eaten in years would be dead!

THOUGHT FOR THE WEEK: As my Ole Pappy used to say, “Life is not waiting for the storm to pass. It’s about learning to dance in the rain.” Ole Pappy explained, “If you spend too much time waiting for the good times you’ll miss something. Instead, learn to get along despite the tough times.

Thanks Ole Pappy!

Byron Higgin

Contact Us

The Minneota Mascot
Address: 201 N. Jefferson
Minneota, MN 56264

Phone:(507) 872-6492